Bruce Poon, Founder of G Adventures Talks About His Startup Experience

Bruce PoonEntrepreneurs find underserved niches and then fill the gap. Bruce Poon is no exception to that rule. He wanted a different kind of travel experience – something off the beaten path but with some support services available, not your typical resort or cruise option. He found that in the late 1980s, there was a lack of opportunity to explore the world and its people in the up close and personal way he was looking for.

He had found a hole in the travel industry market and like all aspiring entrepreneurs, decided to exploit it. He started G Adventures in 1990 in Toronto with a dream and a credit card. In this hour+ video Poon talks about how he developed his brand and company culture, his workplace philosophy and shares real examples about the challenges he faced as he grew his business and how he overcame them.

What insight do you think you can use to help you grow your business?

Written by Bonnie Phelps

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